A little fish makes a big splash at Cannes.
Joanna Bailey, along with Mullen Lowe, has made an incredibly powerful film highlighting the lazy and harmful stereotypes that incredibly, still plague advertising today.
‘The Problem is Not Seeing the Problem’ is a stark reminder that the industry has a long way to go to remove these crazy preconceptions from its output. It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women – the lead UN agency on gender equality & woman’s rights. It’s very good.
Click either image to watch the film.