The start of the week is always a good time to remind ourselves why we love our jobs, and this brilliant line, ‘Because Tomorrow is Another Day in London’, sums it up perfectly.
It’s the name created by CD Paul Hodgkinson for his ad and press campaign for skin care specialists Olverum. The remarkable spot, directed by our very own Lucrezia Vittoria Camera, is her first ad.
At the ‘Because Tomorrow is Another Day in London’ screening, Jason from David Reviews was on flying form as he conducted the Q&A with Lucrezia, Hermione Corfield (who screened her own directorial debut), Paul Hodgkinson and Dominic from Olverum. Lucrezia shot two versions of the spot and both were shown on the night with Jason asking the audience to decide which version of the ad the client should run. It was a close call. The ad shown here was preferred, and as you’ll see, it’s a brilliant idea from Paul, brilliantly executed by Lucrezia – quite the departure from the usual skincare ads.