Mapp’s back
Mapp’s back, and he’s in deliciously satisfying form, too. Steve’s just directed the first-ever brand campaign for Aloha, the award-winning B-Corp and Climate Neutral Certified plant-based protein bar brand.
The protein bars are deliciously satisfying, and the ads highlight the other things that seem to universally, inexplicably, just hit the spot. Popping bubble wrap, peeling paint tape off a wall, and cracking open a fresh can of tennis balls all get the Mapp treatment, likening them to the satisfying feeling of eating a delicious, protein-packed Aloha bar.
As you might imagine, the ads are wonderful. Grab yourself some bubble wrap, take five, and enjoy them here.