Joanna started her career making documentaries at the Beeb (they won awards, but she doesn’t like a show off), before gaining notoriety with a music video for George Michael set in the red-light district of Amsterdam.
It turns out the capital of legalised prostitution was the perfect preparation for her next move into advertising. Joanna is a wildly talented director with a reel that brims with beautifully-observed humanity, wry humour and great performances.
Her obsessive approach to film craft is matched only by her commitment to making the perfect piece of toast – always brown, always hot, never burned, the slightest hint of butter and a mere suggestion of peanut butter (Crunchy, obvs).
Mastermind subject: Kenny Rogers B-sides 1967-1979
Personal kryptonite: Cardamom