Snapper films – Home -20-05-2022

Welcome to Snapper. We are a small, ambitious production company with an instinct for fearless filmmaking and a careless disregard for boundaries.

Fresh Fish

Aaaaaand chill…

We discover an unusual but delightfully lovely, happy place to buy and sell a car in the latest spot from MAPP

BAFTA win!

We are thrilled to tell you that Snapper’s newest signing, the magnificent Adjani Salmon won a BAFTA for best emerging talent at the BAFTA TV craft awards

BAFTAs & Breakthrough Awards

Hot on the heels of the news that he has been nominated for a BAFTA, we’re super proud to say

Well hello, Adjani Salmon

We are delighted to announce that we have another new signing. His name is Adjani Salmon, and he is awesome.


Sara Sugarman comes on board

A new month and a new signing to the Snapper roster of superb talent.

MAPP’s Super Bowl touchdown

We are delighted to say that MAPP’S Peelz campaign ran during the Super Bowl last night.

About us

This is a story about a fish out of water. Now, we don’t need to tell you, out of water is historically not a fish-friendly environment. Quite the opposite in fact. If you’re a fish and you’ve got a keen interest in your continued existence, then water is roundly considered to be the safest bet. Which is why most fish tend to stay there. And similarly, why most humans tend to stay in their own carefully constructed comfort zones, whichever form they may take.

But the thing is, none of us would be here, if a couple of billion years ago, one fish hadn’t thought ‘fuck that’.

At Snapper, we believe progress only happens when people (and fish) poke their head above water, and do things they’re not supposed to do. We are a small, ambitious production company with an instinct for fearless filmmaking and a careless disregard for boundaries. We passionately believe in taking risks, helping fresh talent evolve and being bloody nice to each other along the way. If that makes us a fish out of water, then so be it.

Helen Hel Hadfield. After 30 years in the creative industries working with some of the most talented people around you’d think she’d have a better nickname, but no. Hel is a producer with a formidable track record, creating magic from budgets both big and small. Her passion is developing the careers of filmmakers and chatting, sometimes about film, sometimes about life, and sometimes over a cup of tea. Talk to Hel about any upcoming projects you might have, but make sure you book out your diary for the afternoon first.

Weakness: Pronouncing any Irish names
Karaoke style: Unfortunate


Joanna Bailey

Kia – You make us make better cars

Joanna brings her characteristic magic to this funny and charming spot for Kia

See more of Joanna’s work  >>

Joanna Bailey

Ovarian Cancer Action – ‘I will survive’

Ovarian Cancer Action launched a campaign to put the disease in the spotlight and keep it there. The film features a group of girls performing a spoken word rendition of Gloria Gaynor’s ‘I Will Survive’ which won gold for best use of music at the Creative Circle awards.

See more of Joanna’s work  >>

Hoffman Brothers

LA24 – LA Olympics 24

The Hoffman Brothers deliver a cool and stylish film for LA’s Olympic bid.

See more of The Hoffman Brothers’ work >>

Giulia Gandini

Short Film – My Time

Long listed for the Oscars 2020, Giulia’s brilliant ‘My Time’ is a powerful and thought-provoking drama about a 12-year-old girl who has her first period during class.

See more of Giulias’ work >>

Wouter Stoter

De Staat – Kitty Kitty

While taking a swipe at the orange tinged leader of the free world, De Staat square off against themselves in Wouter’s brilliant promo for Kitty Kitty.

See more of Wouter’s work >>

Luke Roulstone

Short Film – Midnight Snack

Ever get tired? Tired of eating the same old thing? Luke’s mysterious, eclectic, ever-so-slightly disturbing film comes with a healthy dose of dark humour.

See more of Luke’s work >>

Florence Keith-Roach

Short Film – A Family Affair

When Annabelle wakes up in a stranger’s bedroom on her 30th birthday, she thinks the day cannot get any worse. But then Bernard walks in. Florence wrote, directed and played the leading role in this brilliant, multi award-winning short.

Find out more about Florence >>

Gabriel B. Arrahnio

Tampep – Shame

Gabriel’s powerful, poignant film seeks to advance the rights and health of migrant and mobile sex workers

See more of Gabriels’s work >>

Dolly Wells

Good Posture

Dolly’s directorial debut is a lo-fi indie comedy around an unlikely friendship between reclusive author Julia and her self-doubting, enchantingly charming lodger, Lilian. The result is a ‘beautiful, slender and pleasingly off-key’ film depicting love and friendship.

Find out more about Dolly >>


Peelz – John Birk

Even though 99.999% of people in the world know how Mandarins work, John Birk is here for the 0.001% who don’t in MAPP’s brilliant ad for Peelz.

See more of MAPP’s work >>

Adjani Salmon

Cooking Dogs

A hapless interview doesn’t exactly go according to plan in this slice of Adjani’s ‘Dreaming Whilst Black.

Find out more about Adjani >>


Joanna started her career making documentaries at the Beeb (they won awards, but she doesn’t like to show off about it), before gaining notoriety with a music video for George Michael set in the red light district of Amsterdam. It turns out the capital of legalised prostitution was the perfect preparation for her next move into advertising. Joanna is a wildly talented director with a reel that brims with beautifully-observed humanity, wry humour and great performances. Her obsessive approach to film craft is matched only by her commitment to making the perfect piece of toast – always brown, always hot, never burned, the slightest hint of butter and a mere suggestion of peanut butter (Crunchy, obvs).

Mastermind subject: Kenny Rogers B-sides 1967-1979
Personal kryptonite: Cardamom

Award-winning directors Mark and Matt Hoffman were born and raised in Ashland, Oregon. An encounter with Close Encounters and Star Wars at a young age had a powerful impact on them both, and when their dad brought home a video camera, when they were around 7, that was it. They were soon making weird films (their words) inspired by the heady combination Monty Python, Saturday Night Live and sports.

Later, their love of sports and film came together perfectly when an old friend who worked for Nike remembered those ‘weird sports films’ and got them to make some no budget, early internet viral films (before viral films were a thing) for him. They loved it.

Now, they might work together; they might work separately; it all depends on the script. But whoever’s at the helm, they create story-driven commercials that have real dynamism and effortless cool, demonstrated in spades in their work for Gatorade, Canada Dry and Nike.

Fave sports teams – Ducks and Blazers (nope, us neither).

Best bit of advice ever given to them – Don’t be an asshole (from their parents)

Luke grew up in the Lincolnshire countryside making DIY horror films together with his brother, a camcorder and a LOT of ketchup. Those seminal works were largely ignored by the international film community, however his more recent efforts for clients such as McDonalds, Red Bull and Lenovo have begun to correct that historic injustice. Luke’s style is nostalgic, dreamy, funny and romantic. And yes, occasionally a little scary too.

Enjoys: Treasure hunts
Beard game: Strong

Wouter studied political science and graphic design at the notorious Rietveld Academie in Amsterdam, all the while failing to make it as a rock star. The closest he got to a hedonistic life in the music biz though was directing promos. And after some amazing experiences doing this, he realized nothing beats being a director. Getting some international acclaim for his work didn’t hurt either. Wouter then honed his craft making commercials, which was the perfect film school and even paid the bills. Now, he’s carving out a formidable career as a director who, whether he’s making ads, music videos or films, creates visually striking and personal films with more than a nod to his conceptual background. Rock’n’roll still courses through his veins though as seen in his recent, brilliantly executed promo for De Staat – Kitty Kitty, which also proves he doesn’t have to excuse himself for his Dutch directness, because it shows it can lead to great work.

Dislikes – bucket lists
Likes – pure chocolate

Florence is more than a bit amazing.

She’s not just a noted actress with a handsome list of credits including Philomena, Juliet Naked and most recently the pilot of the new Hulu show The Great, but she writes and directs too. Her rather brilliant play, Eggs, transferred from Edinburgh to headline the Vault Festival, where it received five-star reviews and was published by Nick Hern Books. It was described as ‘Honest. Human. Real. Frank. Funny. Achingly relevant’ by Broadway Baby, and that pretty much describes Florence herself.

She is very funny, very truthful and is a true woman of her time with her prolific output deeply embedded with a strong female focus. She was selected to partake in Channel Four Drama’s 2017 screenwriting programme and is currently developing several TV shows and feature films, there’s just no stopping her. Her dazzlingly good short film, A Family Affair, starring, written & directed by herself is currently making waves on the festival circuit, she’s a true star and we’re very proud to have her.

She has an unhealthy obsession with disco, and the louche aesthetic of 70s cinema. And she therefore likes to dress like an unholy hybrid of Miss Marple meets a 70s New York Rent Boy meets Clueless, think velvet, PVC and lots of tartan.

Get in touch if you would like to see her work.

Maybe it’s her Italian blood, maybe it’s just the fact that she is a naturally emotional person, but Giulia Gandini is drawn to empowering, liberating, coming-of-age narratives (she also freely admits that her emotions can bubble over watching Pixar movies, but that’s another story). Her short film ‘My Time’ – about a girl who has her first period at school – was long-listed for the Oscar’s Live-Action Category in 2020 and featured on Refinery29 and Reuters amongst others. And her remarkable documentary mini-series Home Stream reached more than 5 million organic Facebook views.

When she was younger, Giulia loved writing; she also loved taking pictures and couldn’t quite decide whether to become a novelist or a photographer. Then she realised she could combine the two and become a filmmaker. Now Giulia is developing her first feature film as well as a comedy-drama TV series.

Has a deep natural love for: Carbs (blame the Italian blood)
Absolutely, positively cannot stand: Cinnamon (not sure what to blame for that one…)

Born in Cameroon, Gabriel decided early on that he was going to do great things. When he was about nine, he proudly announced that he was going to be president. It was some sage advice from his Mother who advised him that if, for whatever reason, he didn’t end up as president that he’d better find another way, to make his voice heard. Filmmaking, he decided, was that way, and he set about learning everything he could about the craft.

His family moved to Germany when he was 13. By now, he knew for absolute certain that he wanted to be a filmmaker. So, powered by Beyonce songs and Apfelschorle (look it up, it’s delicious), he did everything he could to pursue his dream. It was moving to Berlin when he was a bit older though when things really started falling into place. After a few internships at a few small production companies, Jung von Matt hired Gabriel as the agency’s first-ever in-house director where he stayed for three years.

Now, Gabriel is on a mission to tell stories that have a deep emotional impact on viewers. Life can be tough, and that is often reflected in his work, but he’s able to bring real positivity to his films. Justifiably, he’s incredibly proud of his incredibly brilliant film Shame, which won him a silver at the YDA in 2017. Of his work he says, ‘Hey, I am a gay, black, African immigrant living in Germany, the ideas and stories often just write themselves, I don’t need to do much.’

We’re very, very excited…

Pet hates: Snakes as pets.
Ability to dance like Beyonce: Off. The. Scale.

Gurinder Chadha has quite a CV. As well as accolades for her numerous ground breaking documentaries and award-winning dramas, she received a BAFTA nomination for her first feature, ‘Bhaji on the Beach’. Another BAFTA nomination followed (as well as a Golden Globe nomination for best picture, a European Academy nomination for best picture and a Writer’s Guild of America nomination for Best Original Screenplay) for her second – ‘Bend It Like Beckham’ (and she’s basically responsible for the American Women’s World Cup win too, after the team all said that they only got into soccer after watching the film). She went on to make the wonderful ‘Bride and Prejudice’, ‘Angus, Thongs and Perfect Snogging’, ‘It’s a Wonderful Afterlife’. Then came the sumptuous, critically acclaimed ‘Viceroy’s House’ and ‘Blinded by The Light’. No wonder the BFI called her the ‘U.K.’s most prolific female director working today’.

Her early career aspirations, aged five, were of being a long-distance lorry driver (it was the freedom of the open road and being able to pop into any service station and buy what she wanted that appealed), luckily, her affinity for stories prevailed and today, Gurinder is one of the most acclaimed screenwriters and directors out there.

Despite a deep, deep love of The Specials (she appeared on TOTP with them), her musical hero is The Boss; maybe it’s the trailblazing pioneer aspect that she and Mr Springsteen share. Perhaps it’s the imaginative and honest stories both bring to the world. Maybe she just loves his music. Either way, she’s brilliant, and she’s here at Snapper – imagine what she’ll do with commercials? We cannot wait to see what’s next.

Wants everything done: Yesterday.

Favourite quote from one of her films: “No one wins unless we all win”
-Javed Quoting Bruce, Blinded by the Light

Actor, writer and director Dolly Wells burst onto our screens in 2014 in ‘Doll and Em’, the electrifyingly witty, utterly outrageous HBO show created by Dolly and her best friend, Emily Mortimer. After that, she was the badass nun Sister Agatha in Steven Moffat’s Dracula, Anna in the brilliant, and Oscar-Nominated, ‘Can you Ever Forgive Me?’ and soon after that, she was back with her best mate as Aunt Sadie in the glorious adaptation of ‘The Pursuit of Love’.

However, Dolly soon stepped out from in front of the camera and took her seat in the director’s chair. Her feature debut was the elegant, lo-fi indie comedy ‘Good Posture’, which she also wrote. It was met with universal critical acclaim and catapulted Dolly into Hollywood and, luckily for us, through the doors of Snapper too.

She’s fearlessly ambitious, stating, ‘It’s OK to be ambitious as long as you’re not an arsehole.’ True words indeed. Dolly is charismatic, brilliantly funny, compassionate, ferociously creative and is about as far from being an arsehole as it is possible to be.

Loves: Her long-haired miniature dachshund, Morris.

Doesn’t love at all: Passive-aggressive messages from Duolingo reminding her she hasn’t been practising for a while. Alright, maybe longer than a while, but still, Jeez…

MAPP began his advertising career as an art director and later a creative director, and during this time, he won numerous awards for numerous clients. His commercial for IKEA – ‘Lamp’ (‘Many of you feel bad for this lamp, that is because you crazy…’) – was directed by Spike Jonze and won the Grand Clio and Grand Prix at Cannes.

His illustrious directing career though, began with an inimitable spot for MINI called “Ahhhhhh.!” and, unlike the drivers of the MINI in that spot, he hasn’t looked back. He’s since honed his filmmaking craft with a wide variety of projects, all with a cinematic approach and all indulging his passions for visual storytelling, comedy dialogue, and cars (with a good period piece thrown in for good measure).

Favourite Colour: Grey. (Basic grey, mind you. Nothing fancy like warm grey or cool grey, just basic, neutral grey).
Favourite Film: Willy Wonka & the Chocolate Factory. He knows every word to Pure Imagination and would happily dead arm Tim Burton for making the remake.

Strong-willed, spiky-haired, punk-rocking, Welsh – all perfectly adequate words to describe Sara ‘Shuggie’ Sugarman. They can also however, be used to describe her directorial work. Among her impressive CV, there’s ‘Save The Cinema’, a story about how a resolute hairdresser and leader of a youth theatre in Carmarthen embarked on a mission to save her local cinema, there’s House of Versace, about fashion designer Donatella Versace’s rise to the top. There’s also Vinyl, a comedy based on the true story of Welsh musician Mike Peters of The Alarm and then of course, Confessions of a Teenage Drama Queen, about an ambitious teen girl who wants to be a famous stage actress.

Sara’s an actor, a writer and, during her teenage years’, lead singer of punk band, ‘The Fractures’. It’s Sara as a director that we’re most excited about though (although the Fractures thing is pretty cool). She says she’s ‘interested in a dog love dog kind of world…’ and that comes over in her features. They’re packed with incredible warmth, spectacular wit and irresistible energy. Sara creates captivating films that are crammed with truth and joy. And now she’s bringing that immense talent, fizzing creativity and revolutionary spirit to the world of commercial filmmaking.

Loves: kids’ imaginations, Roald Dahl and the poetry of WB Yeats.
Wishes she was: Pablo Picasso.

Adjani got bitten by the film bug early. At 13, he had a four-megapixel digital camera which he used to make homages and unique renditions of Kung Fu films starring his friends. These early excursions were all shot using one take (which wasn’t exactly a creative decision, it was down to the fact that he had no clue how to edit).

It wasn’t too long after however, that he did learn how to edit as well other essential filmmaking skills. So, Adjani left Jamaica, renouncing his proposed architectural career, bought a one-way ticket to London and enrolled at the Met Film School. Whilst there, he directed seven films. His graduation film ‘His Father’s Son’ was screened at Cannes, Blackstar and the Montreal World Film Festival.

The enterprising filmmaker went on to develop a web series called Dreaming Whilst Black’. He said it was a case of ‘Do your absolute best with whatever you have’. And what Salmon did have was many gifted friends, YouTube, heaps of talent and an unrelenting desire to tell stories.

Describing the series, Adjani says, ‘We present the story as a minefield where we show things which can be funny but might be racist, and we’re not going to tell you which is which. You’ve just got to laugh wherever you feel fit and ask yourself why.’

Guilty pleasure: 90’s pop songs (in private, obviously)
Favourite cake: Red Velvet (Adjani doesn’t acknowledge any other cake. None. At. All)


Need beautiful stills? We have that covered too.

Jeremy was born in New Zealand and got his first break as a trainee cameraman on the national TV station. Since then, he’s come a long way (like, literally), travelling the world and making his name as an insanely talented cinematographer and stills photographer. From India to Japan to Lithuania, to a 20 year stop off in New York City, Jeremy has been there, shot that. Armed with nothing but a camera and an ability to chat about anything to anyone, Jeremy’s portraits are imbued with humanity, sensitivity and a rich, cinematic quality. He also once accidentally blew up a petrol station, so maybe don’t let him borrow your car.

Addicted to: Caffeine
Weakness: Keeping quiet


Peter Chelsom – acclaimed Hollywood film director, Blackpool native, honorary citizen of the Italian town of Fivizzano, Guinness drinker, Snapper guest director (see below)… And! And! Ridiculously amazing photographer. Have a look at Peter’s collection of beautifully observed, expertly crafted stills here.

Snapper Guests

Fred was born near Toulouse in Southern France. Because of this, he has a huge love of rugby (forever trying to convince anyone that will listen that it was a game invented in France, bourne out of the Medieval game La Soule). (It wasn’t). His other great love is film, and when he decided that this is what he wanted to pursue as a career, Fred started big. Like really big.

He cut his teeth working as an assistant director for renowned film directors as Wim Wenders, Luc Besson and Michelangelo Antonioni. Fred’s first feature ‘The Dancer’, was set in New-York City and produced by the aforementioned M Besson. He continued to direct numerous TV commercials shooting all around the world for major international brands.

In 2011 Fred directed the political thriller ‘Desert Ambush’, produced by Arte and shot in between Niger, Mali and Burkina Faso Africa, with Cannes film festival award-winner Natacha Régnier and César award-winner Laurent Lucas. Fred’s collaboration with Arte continued with ‘Shanghai Blues New World’ that he shot in China.

Fred directed the last season of the political series ‘Spin’, starring amongst others, his long-time friend Laurent Lucas. He then launched the French adaptation of BBC2’s ‘The Fall’ – ‘Insoupçonnable’, directing the four first episodes of the series to great acclaim.

Fred is now working with Charlotte Gainsbourg, preparing for his next feature film, set in the late ’40s in between Paris’ Saint-Germain-des-Près and Chicago.

There’s a certain ‘je ne sais quoi’ to Monsieur Garson. He prefers English Beer to French Biere, Sid vicious to Johnny Hallyday and loves our Christmas pudding, but with a gallic twist – redcurrant cream anyone? Anyway, we’re thrilled to be able to add him to our list of Snapper Guests. Merci M Garson.

Peter Chelsom – acclaimed Hollywood film director, Blackpool native, honorary citizen of the Italian town of Fivizzano, Guinness drinker and now, Snapper guest director.

Peter began directing commercials (which indeed, he still does) and this helped him no end in his steep learning curve in film directing. He owes his glittering career to the rather humble Kodak Retinette 1B – a gift on his 13th birthday – when for him ‘suddenly everything became a photograph’. He still has a deep-rooted love for cameras, and this comes across vividly in both his stills and his films.

Peter’s long (long, long) list of films include: ‘Hear my Song’ with Adrian Dunbar & Ned Beatty, ‘Funny Bones’ with Jerry Lewis, Lee Evans & Oliver Platt, The Mighty, with Sharon Stone & Harry Dean Stanton, Serendipity with Kate Beckinsale & John Cusack, Shall We Dance with Richard Gere, Jennifer Lopez & Susan Sarandon, Hector and the Search For Happiness with Simon Pegg, Rosamund Pike, Christopher Plummer, Toni Colette, Jean Reno & Stellan Skarsgard, The Space Between Us with Asa Butterfield & Gary Oldman and Berlin, I Love You with Jim Sturgess, about which, in February 2019, Adweek said, “It’s a sweet spot for BMW to be in. The brand isn’t just featured in the film, but it’s portrayed as something that’s able to make you see the world in a new light. In giving the car a voice, Chelsom essentially gave BMW one, too.”

It was while shooting BERLIN, I LOVE YOU that Peter realized he had been neglecting his European roots and sensibilities. It all gave birth to his first fully Italian film, SECURITY (SKY CINEMA) which opens this Summer 2021. It is a dark thriller starring Marco D’Amore (GOMORRAH) and is the first of a series of films he will shoot in Italy for Indiana Productions, Milan.

Peter now spends most of his time in the US, sounding very British, missing British pubs, and making sure to add ‘just kidding’ at the end of everything he says as the Americans really do not get his jokes.

Biggest worry in life – That no-one is worrying as much as he is.
Perceived in Fivizzano as – Kind of a big deal

While America had Speilberg and Paris had Besson, we in Britain had the ‘Bloke from Bradford’ at the helm of our launch film for the 2012 Olympic Games. But what a launch film. Daryl’s ‘Make Britain Proud’ captured the essence of the British competitive spirit so well that The Observer listed him as one of the ‘top ten most influential people in helping London win the Olympics’. The then Mayor of London, Ken Livingston, went one better and said that ‘Make Britain Proud’ had ‘won us the Olympics’. Not bad going.

Daryl’s no stranger to making amazing films for Olympics ceremonies, having overseen the opening animations for Athens, Vancouver, Sochi and the Rio Games. After London, he went on to direct films for Qatar, for their successful campaign to host the 2022 World Cup.

His award-winning films and documentaries have won plaudits from all over, including a prestigious Royal Television Society judges award for contribution to the Sports Film industry. And now, as well as continuing to direct commercials for massive global brands like the Premier League, British Airways, Adidas, Southern Comfort, Sony and Coca-Cola, he has two feature films under his belt – ‘Ferrari-Race to Immortality’ and True Grit (funded by BT); an extraordinary insight in to the gruelling world of speedway racing. Next up another powerful and captivating film for BT about one of boxing’s most colourful promoters, Frank Warren, which is currently in production. He says, “it’s a world like no other”.

By his own admission, Daryl’s useless at DIY and car mechanics, and his guitar playing is patchy at best. He can’t dance, can’t cook, has shocking taste in music, and often gets told off for making the bed the wrong way. But he would pick up a bee if he found one struggling, can make a lovely cup of coffee, and he is a bloody amazing visual storyteller. Which, after all, is what matters and which is why we’re super excited to have him as a special guest.

Loves: Apple Pie and Custard
Loathes: Bad Manners


Ahhhh, Dan. A multiple award-winning writer, director, and film-maker who loves nothing better than to mine the comedy of human misunderstanding, status anxiety and social awkwardness. His work has won three BAFTA Awards and a further seven BAFTA and EMMY Nominations, proving that you can make serious career capital out of a life of angst, repressed emotion and romantic failure.
It’s not just us who think he’s brilliant either, the Times called his BBC film ‘Hattie’ “astonishingly good” and his ‘Inside Number 9’ episode “like a long-lost Monty Python sketch, only better.” The Observer wrote that his drama about Morecambe and Wise – ‘Eric, Ernie and Me’ was “pitch perfect”.
He’s worked with a vast range of famous faces and not-so-famous faces (sometimes on their first screen jobs), and we’re flippin’ delighted to have him.

Has no worries about: Working with established, A-list, international talent.
Worries about: what sex might be like if we had to spend life accompanied by a canned laughter track.

Drop us a line

Snapper is a place where creativity thrives, people are inspired and fish grow legs.
The sea is too small, let’s take a walk.

Hel Hadfield
+44 (0) 7770 584 908


2 St Stephen’s Terrace
London SW8 1DH

0207 793 0960

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